• The Greatest Good

  • TGG Ventures

TGG was formed by a handful of the world's leading economists, psychologists and behavioral scientists. Its founders and leaders include Daniel Kahneman, Steven Levitt, and Andrew M. Rosenfield.

We unpack the knowledge hidden in “big data” by separating causation from correlation, which allows our clients to use that knowledge to increase productivity, reduce costs and drive growth. We also are experts in the design of “choice architectures” and tools that improve and simplify business processes and reduce noise in decision-making. We also regularly and successfully identify—and help our clients combat—cognitive biases that afflict many business decisions and reduce performance and profitability.

Since TGG was founded, we have worked for leading global firms in industries such as telecommunications, financial services, insurance, retailing, mining, and networking.

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