Core Areas of Expertise

Our firm specializes in applying an economic and behavioral approach to business problems across a wide range of industries. Through the unparalleled expertise of our partners, we extract unexpected insights from large datasets and use experimentation and behavioral science to unlock value in business and non-profit settings.

Data Analysis

Identifying causal relationships in large structured and unstructured datasets

Behavioral Science

Applying both economics and psychology to problems in business

Experimentation

Running field experiments to determine the causal effects of different interventions

  • Noise Reduction in Decision-Making

  • Choice Architecture

  • Fraud Detection

  • Pricing

  • Human Capital

  • Negotiation

  • Marketing and Product Design

  • Understanding Customers

Noise Reduction

We help business leaders mitigate noise, i.e. unwanted variability in professional judgment, and avoid biases that can derail decision-making. Through proprietary techniques developed by our partners and team, we have proven experience in improving the reliability of judgments and decisions, and remediating the deleterious effects of noise.

Could you reduce employee error through science-driven decision aids?

Contact us or click here to learn more.

  • Noise Reduction in Decision-Making

  • We help business leaders mitigate noise, i.e. unwanted variability in professional judgment, and avoid biases that can derail decision-making. Through proprietary techniques developed by our partners and team, we have proven experience in improving the reliability of judgments and decisions, and remediating the deleterious effects of noise.

    Could you reduce employee error through science-driven decision aids?

    Contact us or click here to learn more.

  • Choice Architecture

  • Whether customers are purchasing phones, cars, or financial services, the way choices are presented has powerful effects on the decisions they make. With a nuanced understanding of the underlying psychology, we anticipate how design influences customer behavior.

    Think improved choice architecture could help your firm?

    Contact us or click here to learn more.

  • Fraud

  • TGG principals use a keen understanding of causality and behavioral science to identify suspicious activity and decrease fraud losses. Our partners have extensive experience in this field across areas as diverse as terrorism, credit card fraud, conspiracy in sumo wrestling, and teacher fraud in public schools.

    Could you reduce losses and strengthen reputation from better fraud detection?

    Contact us or click here to learn more.

  • Pricing

  • TGG combines econometric tools with test-and-control experimentation to produce precise recommendations on pricing. In the absence of these rigorous techniques, firms often rely on heuristics and rules of thumb, both of which lead to imperfect pricing decisions.

    Could you increase profits and customer satisfaction by optimizing your prices?

    Contact us or click here to learn more.

  • Human Capital

  • Recruiting, retaining, and evaluating human capital are important to all organizations, yet rarely are these activities done with the precision required to enhance the business. TGG’s approach to human capital is rigorous, data-driven, and aimed toward improving the long-term strength of the organization.

    Could you boost engagement and performance from a better understanding of your employees?

    Contact us or click here to learn more.

  • Negotiation

  • TGG has improved negotiation training and outcomes at large organizations by combining negotiation science with existing institutional wisdom to develop novel, industry-specific negotiation techniques. Our partners are leading experts in applying cutting-edge academic research to identify areas where conventional arrangements can be improved.

    Could you capture greater negotiation value from smarter, psychology-based tactics?

    Contact us or click here to learn more.

  • Marketing and Product Design

  • Through rigorous analysis, TGG has helped organizations across industries make the most of their marketing efforts. Combined with a strong understanding of behavioral principles and design, we not only help identify promising customers, but also create effective content and harness experimentation to continuously improve upon each campaign.

    Could you increase customer acquisition, retention, and value through behaviorally-oriented marketing?

    Contact us or click here to learn more.

  • Understanding Customers

  • Informed by the foundational work of our academic partners and affiliates, we have a nuanced understanding of economic theory related to consumer behavior and choice. Translating these ideas to business applications, our team is expert in valuing current and potential customers and designing interventions to retain and recruit them.

    Could you create greater value from a psychological understanding of your customers?

    Contact us or click here to learn more.