Understanding Customers

Available data on consumer behavior and preferences has grown tremendously.

From cellular geolocation data to fitness tracking to browsing history, firms know more about what their customers do with their products than ever before. However, the size and complexity of these data make it easy for firms to oversimplify observed patterns and mistake correlation for causation.

Informed by the foundational work of our academic partners and affiliates, we have a nuanced understanding of economic theory related to consumer behavior and choice. We are able to apply this expertise to consumer data in order to craft an actionable understanding of customers for business leaders.

Our principals are expert in valuing current and potential customers including the life-cycle value, detecting inflection points in customer profitability paths, and designing interventions to retain and recruit customers. We are able to provide our clients with detailed customer profiles, revealing creative ways to increase profitability and customer loyalty.

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